"Pepsi's first ad jingle became a hit record."
Pepsi was responsible for the first nationally-broadcast advertising jingle, "Nickel Nickel," in 1940. This came after a tough decade for the soft-drink company, which went bankrupt in 1931 and changed ownership several times afterward, but still sold a 12-ounce, five-cent bottle -- a larger size for the price than its competitors. The jingle highlights this point ("Pepsi-Cola hits the spot/Twelve full ounces, that's a lot..."), went on to become a hit record, and was eventually translated into 55 languages.