'Nike was started by a track coach at the University of Oregon. '
Bill Bowerman was a legendary track coach at the University of Oregon in the 1960s and '70s who created handmade running shoes for his runners, among them future legends such as Daryl Burlseon, Steve Prefontaine and Alberto Salazar. Originally called Blue Ribbon Sports, some writers, including John Ball of Living Well, Running Hard, credit Bowerman's Nike initiative for kick-starting the massive running craze that took over the U.S. in the 1970s.
